Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
Online gambling operator Unibet announced today that it is to launch an version that is overhauled of online gaming brand Maria later on this month. The organization said that the overhaul would come with a fully responsive front-end site and a brand new brand name tonality. Hence, the it will be diversified in a bid to be a little more attractive to both feminine and male gambling customers.
Unibet bought Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in every the areas it operates by mid-February. The launch is to happen in three stages. The website that is overhauled live on February 8 in Estonia. It’s to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it will move its providing from online bingo to casino games once the latter have actually turned out to be very popular among gambling clients. Thus, the brand should be able to target both male and female players.
The casino that is online will likely be offered across all available stations. The Maria Casino site will have its branding and logo revamped. Brand New personalization features and dashboard will additionally be introduced. Dersim Sylwan, Head of Marketing for Maria, explained that although the site will always be one ‘with a touch that is feminine’ they are now aiming at expanding their client base such that it include both male and female gambling clients.
The executive noted that they will now have to update the brand in a manner that reflects that shift as well Maria’s customer demographics as for the shift from bingo to casino. Bingo will carry on being an essential part associated with the brand’s item providing, aided by the bingo client that is latest established back 2015 showing a lot more than positive results.
As a result of its revamp and rebranding, Maria Casino will even have new brand name character that is expected to engage current customers deeper in exactly what the internet site is offering and would provide grater loyalty from their website.
An exciting marketing campaign will mark the rebranding and revamp. It will likely be distributed across all channels to make certain that both current and potential brand new players are reached and introduced towards the brand new brand character and the revamped site. television ads will run in the company’s core markets, other content that is related also be spread across various stations, with radio, printing, and mobile being among those. a social networking campaign is launched to share with players concerning the changes that are upcoming.
Provider of Live Casino solutions as well as other products for the gambling industry Evolution Gaming announced that two brand new casino that is live for online gambling operator Genting Alderney are launched.
A Genting Casino area is going to be providing casino that is popular like reside Blackjack, Three-Card Poker, and Baccarat, along with Evolution’s exclusive Immersive Roulette. All games will be streamed from the said devoted area at Evolution’s Riga-based studios.
Another devoted area is going to be featuring VIP experience aimed at recreating the famous Crockfords, proven to function as the earliest gaming club for wealthy players. Gambling customers could have the chance to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated look at the Riga studio.
Commenting on the launch of this two new gaming that is dedicated, Genting Casino Managing Director Peter Nolan said that it’s instrumental to their online growth strategy to have a completely built-in service that spans in both land-based and live-streamed environments. The professional also noticed that a brand new repayment system are developed to ensure the easier and faster transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
The launch of the two dedicated areas will have on Genting’s online brand, the executive defined this as an important milestone for the company’s development, giving customers the chance to experience the Genting and Crockfords atmosphere on a number of devices as for the effects.
Evolution Gaming CEO Jens von Bahr said that they are ‘enormously proud’ to launch gaming Live Casino areas with Genting, therefore underlying their focus to converge and maximize video gaming possibilities for land-based venues to www.beatingonlinecasino.info ensure those are able to provide both brand new and existing players aided by the best feasible experience.
Ahead of the launch associated with two specific casino that is live for Genting, Evolution has supplied the video gaming group using its array of real time Casino solutions. In 2015, Genting went live with the supplier’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being only few of those august.